Purchase intention-based agent for customer behaviours
نویسندگان
چکیده
منابع مشابه
Product Positioning as a Moderator for Halal Cosmetic Purchase Intention
Consumers have been spoiled by the quality of Halal products available on the market. However, existing literature has lacked recognition for consumer Halal cosmetic products. Therefore, this study enhances the body of knowledge about consumer attitude and intention to purchase Halal cosmetic products. Specifically, this article will discuss the moderating effect positioning has on attitude wit...
متن کاملGamification Design for Increasing Customer Purchase Intention in a Mobile Marketing Campaign App
Mobile apps have been developed for marketing purposes and for creating new opportunities for firms to communicate with and satisfy their target audience. However, numerous mobile apps are added daily to the Google Play and Apple App Store. This study developed a mobile application to encourage customers to participate and engage in a marketing campaign in order to increase their potential oppo...
متن کاملUnderstanding of Antecedents to Achieve Customer Trust and Customer Intention to Purchase E-Commerce in Social Media, an Empirical Assessment
Received Dec 9, 2016 Revised Mar 27, 2017 Accepted Apr 11, 2017 This study aims to analyze empirically three factors antecedents of trust they are system quality, information quality, and service quality. Customer trust is used in determining customer intention to purchase of e-commerce in social media (facebook). A number of respondents were 451. The results of this study concluded that three ...
متن کاملCustomer Satisfaction and Purchase Intention of the Store Facebook Fan Pages
Facebook is an online social networking service and as of September 2012, Facebook has over one billion active users. In the context of the store Facebook fan pages, few studies have examined the e-service quality dimensions, information quality and interaction constructs to predict brand image, customer satisfaction and purchase intention. The study attempts to develop the research model to in...
متن کاملInvestigating the intention to purchase digital items in social networking communities: A customer value perspective
Some social networking community service providers have earned revenue by selling digital items to their community members. We examined SNC member decisions to purchase digital items based on customer value theory. Six factors were extracted from three dimensions of customer value: functional, social, and emotional value. Our findings indicated that the effects of value on member purchase inten...
متن کاملذخیره در منابع من
با ذخیره ی این منبع در منابع من، دسترسی به آن را برای استفاده های بعدی آسان تر کنید
ژورنال
عنوان ژورنال: Information Sciences
سال: 2020
ISSN: 0020-0255
DOI: 10.1016/j.ins.2020.02.054